Our Mission Statement

It is our collective vision to strive toward a future in which Apple's retail workers are able to thrive in an environment that renews its focus on putting people before process. This must be done by ensuring that the employees are compensated fairly, treated respectfully and empowered to do the best work of their lives.

We believe that it is our duty as employees to ensure that the company is living up to its own standards and ideals. We seek to secure a workplace that serves to provide adequate resources and enrichment to its people. In doing so, we can bring our best selves forward each and every day to meet our customers where they are; so that the dreamers can become doers.

It is through nothing greater than our own actions that we show who we are, and as such, we are taking action to ensure that the soul of Apple—the people—are represented fairly in the decision making process, recognized as contributing members to the great success that the company has seen, and provided with sufficient opportunities for growth and development. 

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What we are working towards:

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• Fair compensation: Transparency around pay inequality, cost of living adjustments, and real living wages for all employees. This includes bilingual pay considerations for this heavily utilized communication skill.

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• Career Development: Dedication to training and developing our employees for internal promotion as the primary method for filling open roles and a clear path for advancement.

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• Corporate-Retail Parity: Benefits and bonuses that are in-line with corporate employees, fair RSU allocation, and a matching RSU vesting schedule.

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• Equity: Agreement to recruit, hire, train, and mentor under-represented communities, including the BIPOC (Black, Indigenous, (and) People of Color) and LGBTQIA+ employees for advancement to leadership and decision-making roles.

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• Health and Well-Being: A work environment that takes mental health seriously, promotes and encourages physical health, and advocates for and supports team members with disabilities and/or accessibility needs. 

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• Safety: Adequate measures to value and protect employee safety, employee input on operating models, and better enforcement of current policies, on COVID and otherwise.

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• Ideals: An influential role in decision-making to ensure our daily operations match our publicly-stated values, flexibility to allow for civic participation, and opportunities for paid volunteer work.

It is our belief that great value is added to a company when its people are truly represented. Our mission is to see to it that Apple continues to strive toward success and excellence while being reminded to give more than it takes. It is with this declaration of intent that we shine the spotlight back onto the company so that it can have the opportunity to redefine expectations by choosing to show its support for the people who pour themselves into the work by acknowledging our desire to form this union. 

For the soul of Apple.

Signed,